FABRICATION PARTNER
Since 2021, SUBSTUDIO has partnered with Stitch Rugs, a Casablanca-based studio operated by third-generation rug artisans. Together, we merge advanced robotic tufting with traditional handcraft to produce precision-made, high-quality rugs. Each piece is robotically tufted for accuracy and hand-finished for quality control. Pile height gradation is digitally programmed and integrated directly into the design files, ensuring both technical precision and aesthetic depth.
VARIATION AND TOLERANCE
All specifications adhere to standard manufacturing tolerances. Minor variations may occur between the listed and final product specifications. Yarn colors may vary by approximately ±5%, and overall rug dimensions by ±2%. Please note that color may appear differently across digital displays; we recommend ordering a sample for precise color matching.
MAINTENANCE AND CARE
New rugs may shed during the first three months as excess, non-structural fibers release through normal use. Vacuuming twice weekly during this period will help minimize shedding, which will subside with proper maintenance. Rugs exposed to direct sunlight should be rotated every six months to prevent uneven fading. Spot clean any spills immediately, and allow rugs to relax naturally after unrolling; a gentle application of heat can expedite this process if desired.
SUSTAINABILITY
SUBSTUDIO values sustainability at every stage of design and production. Our rugs are crafted from responsibly sourced materials that balance durability, performance, and environmental impact. Each rug is designed for longevity rather than single use, reinforcing our commitment to eco-centric design.
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100% New Zealand Wool – A premium, sustainable fiber with excellent color retention and durability, ideal for high-traffic areas.
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Recycled Nylon (Econyl®, supplied by Aquafil) – A resilient, sustainable material made from regenerated nylon waste, featuring a lustrous finish and strong color performance.
- Art(ificial) Silk (Tencel®, supplied by Lenzing) – A high-shine fiber with a predetermined color palette. While less suitable for heavy-traffic areas, performance can be enhanced through hybrid tufting with wool.
CUSTOM RUG DESIGNS
SUBSTUDIO offers exclusive custom rug design services to trade professionals. Our team works collaboratively with clients to create distinctive, project-specific pieces. Pricing is determined by project scope and complexity. SUBSTUDIO produces only original designs. While we welcome integration of client branding or visual references, we do not fabricate rugs based solely on external concepts.
LEAD TIMES
Typical lead times for custom projects are approximately 14–16 weeks from final design approval. Design development timelines may vary and are evaluated on a per-project basis. Rugs under 10’ wide can ship via FedEx which has more predictable timelines than larger or more complex packages that require a courier. Care should be taken in the project planning to account for any potential shipping and customs delays.
INTERNATIONAL PROJECTS
Custom rugs can be produced and delivered internationally. All international shipments must be sent to a verified business address.
DESIGN CONSTRAINTS
Yarn is batch-dyed to match each project’s specifications. Our extensive color library includes hundreds of shades, but for the most accurate color calibration, we recommend sending a physical material sample to our fabrication partner. A color strike-off is strongly advised for final approval and may extend lead times. Maximum rug dimensions are 14 feet wide by 29 feet long.